Refined brand identity for a growing floral business with high-end aspirations

Flower Farm Floristry was preparing to scale: launching a national delivery service, building an online flower school, and expanding their wedding offering. They needed a brand identity that could keep pace — one that felt elevated and elegant but still retained a grounded, approachable tone.

Working closely with the team, I developed a visual identity that nodded to nature, quality, and attention to detail. Starting with a minimalist, hand-drawn logo system, I delivered:

• A primary and secondary logo, plus logo marks for flexible use.

• A refined colour palette and font selection aligned with their desired “Neptune meets Daylesford” aesthetic.

• Custom graphic elements for use across social, video, and print.

• A suite of Canva templates for consistent and scalable content creation.

• A brand asset kit and style guide to future-proof their visual consistency across platforms.

The result was a timeless, elegant identity that reflected where the business is heading — giving them the tools to confidently expand without compromising on aesthetic or clarity.