Brand-aligned web design and creative assets for a playful new business

Wag n Waves came to me with a bold, colourful logo and a big idea: an indoor soft play space for dogs. What they didn’t have was a digital presence to match the personality and energy of the brand.

I started by vectorising their existing logo so we could pull out individual elements for use across digital and print. From there, I designed and built a vibrant, responsive website that carried the same playful spirit, with strong brand consistency throughout.

The site included:

• A fully integrated booking and payment system to streamline customer experience.

• Custom graphic elements and playful blobs for use in print materials and posters.

• On-brand form designs for client feedback sign ups.

• A Canva-ready brand pack, empowering the team to create their own materials while staying on-brand.

This project was all about translating a fun, unique offline experience into a digital space that felt just as engaging – and making sure the client had everything they needed to keep things running smoothly after handover.