Full brand identity for a modern market garden rooted in community

Muck & Roots needed more than a logo — they needed a visual identity that could carry their mission, grow with them, and speak clearly to both local customers and future partners. From soil to strategy, this was a full-scale brand build.

The project began with a stunning lino-cut artwork by artist Jemima Fisher — a beautifully textured piece that captured the essence of the business. I carefully digitised and refined the artwork to create a clean, scalable logo system that honoured the original craft while working seamlessly across web, print, and packaging.

What HELM delivered:

• A bespoke logo system rooted in the original artwork, refined for modern use.

• A fresh, earthy colour palette and font pairing that felt both grounded and contemporary.

• A suite of graphic assets and visual elements for social, signage, and future packaging.

• A tight brand narrative and visual guide to support future growth and maintain consistency.

The result: an identity that blends authenticity with professionalism — giving Muck & Roots the tools to grow confidently while staying true to its values and origin story.